从“工作服”到“职业装”称呼的变迁，现代职业装“干什么穿什么”的概念似乎在出现和被使用的时间并不是很长，但如果往历史的长河中追述，古代的军队服装和各朝代的官服足可以称得上是标准的“职业装”，在这个意义上，职业装在的出现和使用可谓源远流长。

　　The concept of "what to wear" in modern professional attire seems to have not appeared and been used in China for a long time, as the term "work uniform" has changed from "work uniform" to "professional attire". However, if we trace back to the long river of history, ancient Chinese military clothing and official uniforms of various dynasties can be considered as standard "professional attire". In this sense, the emergence and use of professional attire in China can be said to have a long history.

　　不同的行业对形象定位与着装标准都有不同的要求，穿着职业装不仅是对自我身份的认同和工作的保障，透过着装者对职业装的态度，也能够体现出TA对职业的归属感、自豪感、责任感等等，是敬业、乐业在服饰上的具体表现。

　　Different industries have different requirements for image positioning and dress standards. Wearing professional attire is not only a recognition of one's identity and a guarantee of work safety. Through the attire wearer's attitude towards professional attire, it can also reflect their sense of belonging, pride, responsibility, and more towards their profession. It is a concrete manifestation of dedication and joy in clothing.

　　一、职业装即企业的形象力

　　1、 Professional attire is the image power of a company

　　IP时代的到来，企业的长足发展需要特色鲜明的形象做标签。职业装对于企业来说，从内到外形成一种视觉形象力，塑造出符合企业发展的员工形象。企业全体员工身着规范统一、形象鲜明的职业装，形象整齐划一、意识共同进退，逐渐形成企业的向心力和凝聚力，以激励每个员工不负企业的标志，按企业的理念、精神去努力工作。

　　With the arrival of the IP era, the rapid development of enterprises requires distinctive brand images as labels. For enterprises, professional attire forms a visual image from the inside out, shaping an employee image that is in line with the development of the enterprise. All employees of the enterprise are dressed in standardized and distinctive professional attire, with a neat and uniform image, and their consciousness is moving forward and backward together, gradually forming the centripetal force and cohesion of the enterprise, to motivate each employee to live up to the company's logo and work hard according to the company's philosophy and spirit.

　　同时对于企业外部的关注者而言，通过企业员工整体划一的视觉印象更容易产生联想，良好的视觉形象更容易让他们对企业产品产生好感、认同感，无形中增加了企业竞争的优胜性。

　　At the same time, for external stakeholders of the enterprise, it is easier to generate brand associations through a unified visual impression of the employees as a whole. A good visual image is more likely to make them have a favorable impression and identification with the enterprise's products, invisibly increasing the competitiveness of the enterprise.

　　二、提高企业凝聚力

　　2、 Enhance enterprise cohesion

　　现代企业的人力资源是活跃的企业资源，也是一种会自我调控生产效率的资源。一个企业只有万众一心、众志成城，才能将企业的人力资源效能得到强有力的发挥。因此，要想提高企业效益，优先要提高员工凝聚力。完善而良好的职业着装标准能够从侧面加强企业自豪感和体现企业对员工利益的关心。

　　The human resources of modern enterprises are the most active and the only resource that can self regulate production efficiency. Only with unity and solidarity can an enterprise maximize its human resource efficiency. Therefore, in order to improve enterprise efficiency, priority should be given to enhancing employee cohesion. A comprehensive and good standard of professional attire can indirectly enhance a company's sense of pride and reflect the company's concern for employee interests.

　　三、创造独特的企业文化

　　3、 Creating a unique corporate culture

　　职业装在企业形象识别系统(CIS)中属于视觉识别(VI)的范畴。服装穿在人身上，员工对待职业装的态度也能反映TA的精神风貌；企业对职业装的设计与选择还能体现企业的价值观：比如颜色深邃设计端庄的职业装能够体现企业的稳健作风，而充满设计感的靓丽职业装则能体现企业的创新精神等等。

　　Occupational attire belongs to the category of visual identification (VI) in the corporate image recognition system (CIS). Wearing clothing on people can also reflect their attitude towards professional attire, reflecting their spiritual demeanor; The design and selection of professional attire by enterprises can also reflect their values: for example, deep colored and dignified professional attire can reflect the stable style of the enterprise, while beautiful professional attire full of design sense can reflect the innovative spirit of the enterprise, and so on.

　　四、规范员工行为

　　4、 Standardize employee behavior

　　无论在工作时间以外员工做什么，穿上职业装就能促使员工马上意识到自己已经进入工作状态，如果企业能够恰如其分地将职业装与员工的行为联系起来，穿上职业装的过程就相当于员工的一次“岗前誓师会”：收拢涣散的心态、加强工作的责任意识。

　　No matter what employees do outside of work hours, wearing professional attire can immediately make them aware that they have entered a working state. If the company can appropriately link professional attire with employee behavior, the process of wearing professional attire is like a "pre employment oath meeting" for employees: to gather a relaxed mindset and strengthen their sense of responsibility at work.

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